AJ Williams

Founder of Revel Saunas, an 8-figure wellness company. He overcame a difficult childhood to build a successful business focused on saunas and ice baths.

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Apr 7, 2025 • 54min

“I Made $3M In The First Month Of Launching My Business!”, From Escaping Domestic Violence, Sleeping in Cars to A $30M Wellness Brand! How AJ Williams Overcame Adversity And Built Revel Saunas!

AJ Williams, founder of Revel Saunas and an 8-figure wellness empire, shares his inspiring journey from a troubled childhood defined by domestic violence and homelessness. He reveals how he turned adversity into a thriving business, reaching $3 million in revenue within just a month. AJ discusses his meticulous market research that allowed him to pinpoint gaps in the wellness industry and the moment he realized he was building not just a business, but a legacy for his children.

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