AJ Coyne

Join AJ Coyne from Klarna, Emma Mayer of Truelayer, and Sam Golden of Flock as they share insights on transitioning from startup to scaleup marketing. They discuss effective strategies for resource allocation and brand storytelling. Key topics include building specialized marketing teams, enhancing customer engagement, and the importance of speed and adaptation in decision-making. They also delve into operational challenges and communication strategies critical for scaling effectively while maintaining agility and effectiveness.