AJ Coyne
Marketing professional responsible for creating emotional advertising for Monzo Bank.
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May 15, 2024 • 42min
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Marketing professional AJ Coyne discusses Monzo Bank's success through emotional advertising and customer obsession. Topics include creating a distinct brand identity, the emotional aspect of money, fostering creativity in the organization, and embracing failure as a learning opportunity.
