Aija Leiponen

Aija Leiponen, an economist and strategy professor at Cornell University, dives into the world of digital innovation strategies in her latest work. She contrasts digital with digital-enabled firms, shedding light on their differing cost structures. Aija reveals how behavioral uncertainty is often overlooked and debates the limited role of generative AI in reducing uncertainty. She discusses the power dynamics of platforms, the risks of data as a strategic asset, and the implications of algorithmic bias. With insights drawn from real-world cases, Aija guides innovators on navigating the complexities of digital markets.