Ahmed Iqbal

Ahmed Iqbal, TikTok's Head of Industry for Automotive, shares his journey from selling cars in college to reshaping automotive marketing through digital innovation. He discusses the importance of authentic leadership traits like listening and adaptability. Ahmed highlights TikTok's evolution into a key platform for consumer engagement in the auto industry, bridging traditional practices with modern strategies. He also addresses the cultural shift towards collaborative leadership, emphasizing the need for empathy and understanding new generational values.