Scott Engstrom from GridX and economist Ahmad Faruqui delve into the critical role of dynamic pricing in the energy transition. They discuss how adaptive rate designs can effectively engage consumers and promote energy efficiency. The conversation highlights the need for transparent communication about pricing strategies to enhance customer participation. They also critique current pricing models and advocate for innovative approaches, exploring the transformative impact of technologies like virtual power plants and emphasizing the importance of a consumer-centric focus.

Ahmad Faruqui, a pioneer in time-of-use rates, discusses the momentum behind dynamic pricing for electric utilities. He explains the evolution of rates from the California energy crisis to smart meters, and the importance of transparent rate design. The podcast also previews an upcoming event on rate design.