Agustina Sacerdote

Agustina Sacerdote, the Product Marketing Lead at Square, shares her journey in product marketing, emphasizing the necessity of market research and customer insights. She discusses the structure and relevance of effective personas, cautioning against common pitfalls like poorly defined profiles. Agustina also highlights strategies for integrating research into daily marketing processes to foster collaboration. With her expertise, she covers how product marketers can adapt to rapidly changing markets and maintain impactful messaging.