Agnes Stenbom, Sweden’s AI Person of the Year and Head of IN/LAB at Schibsted Media, discusses innovative approaches to journalism. She talks about transforming news into rap music to engage younger audiences and leveraging AI for personalized news experiences. Stenbom shares insights on ethical AI use and the challenges of fostering newsroom culture to embrace technology. She also emphasizes the importance of inclusion and collaboration in reshaping journalistic practices across the Nordic region.