In this insightful discussion, an advertising consultant specializing in biotech startups shares his journey to success in Southern California. He elucidates his shift from traditional advertising to a flat fee model, which increased trust and generated over $150,000/year. The conversation dives into innovative strategies that enhance client visibility and the importance of targeting the right audience, especially on platforms like LinkedIn. This approach combines effective marketing with efficient resource management, making waves in the biotech landscape.