Adrienne Sheares, a social PR and personal branding coach, emphasizes the power of in-person connections to discover ideal clients. Re Perez, founder of Branding for the People, shares key strategies for attracting the right coaching clients by focusing on craft, people, and desired outcomes. They discuss challenges in client alignment and the importance of authenticity in personal branding. The conversation also covers leveraging existing networks and social media for client engagement, helping coaches build a brand that resonates.
