Adrienne Austin

Adrienne Austin, Director of Creator Content at Common Thread Collective, shares her expertise on optimizing Q4 budgets for creator-generated content. She reveals why focusing solely on holiday content is a costly mistake and how evergreen strategies can lead to better results. Adrienne discusses effective creator briefs, timelines for sourcing, and the surprising power of still images over videos. She also highlights the importance of diverse creator perspectives for innovative ad concepts and practical product use cases, ensuring your campaigns thrive well beyond the holidays.