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Adrianne Austin

Senior Growth Strategist and team lead at Common Thread Collective, managing forecasting, building plans, managing spend for clients, and heading up the content creator program.

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Jan 21, 2025 • 24min

The Missing Link in Your Ad Strategy: Creator Content That Works

Adrianne Austin, Senior Growth Strategist at Common Thread Collective, shares insights into elevating ad strategies using creator-driven content. They discuss why many ads fail and the necessity of proper creator briefs for success. Adrianne highlights the synergy between paid and organic teams and unveils a structure for creating eye-catching, performance-focused videos. Tips for finding authentic creators and scaling ad performance with data-driven strategies are also explored, making this a must-listen for brands eager to enhance their marketing impact.