Adrian Seligman

Adrian Seligman, founder of Scandinavian Alps Coffee Roasters in Norway, shares his inspiring journey from ski instructor to coffee artisan. He discusses the beauty of small-batch roasting, emphasizing agility and community engagement. Adrian explains his Nordic roasting philosophy and how he creatively blends to make specialty coffee approachable. He highlights the importance of feedback loops in refining roast profiles and the unique challenges of running a roastery in remote areas, where innovation meets tradition.