Adrian Ornik

Adrian Ornik, a Global Growth Leader at EY, reflects on the evolution of accounting marketing from its uncharted beginnings. Alongside Sally Glick, Eric Majchrzak, and Sarah Cirelli, the group discusses how digital transformation is reshaping client experiences. They share personal stories about overcoming early challenges and the importance of adaptability in a post-pandemic world. The conversation emphasizes the critical role of marketing strategies in fostering cultural cohesion and enhancing employee retention while navigating the current talent crunch in the profession.