Adrian Johnstone

Adrian Johnstone, CEO of Practify, helps financial advisors maximize their tech stack for better client experiences. In this discussion, she highlights common CRM pitfalls and the importance of aligning technology with business goals. Adrian emphasizes the role of AI and automation in transforming services and the necessity of understanding your ideal client for effective scaling. She also shares insights on moving from reactive to proactive client service, making technology an invaluable ally in the advisory landscape.