Interviews with Adrian Howard and Mike Beasley recorded at UXLx 2015. Adrian regularly teaches and speaks on integrating Lean, UX and Agile methods and Mike is the author of Practical Web Analytics for User Experience.

Discussion on using OKR's as a strategic tool for aligning organizational goals, focusing on outcomes over outputs. Exploring pitfalls and misconceptions, using OKR's with vendors, and indicators of cultural and structural issues. Emphasis on setting meaningful OKR's, effective measurement strategies, challenges in aligning objectives with customer preferences, team autonomy dynamics, and setting quarterly goals.