Adrian Davis

Adrian Davis, President and CEO of Whetstone Inc. and author, discusses how account managers can transform their role from sellers to guides in their clients' stories. He emphasizes the power of storytelling, urging managers to identify clients' deeper aspirations and underlying threats beyond mere competitors. Davis explores the challenges of the status quo and the importance of asking insightful questions to uncover true urgency. His insights provide a framework for improving client relationships and deeper engagement through strategic narrative.