Adora Drake

Adora Drake, a principal of HighSpirits, shares her expertise in online marketing for nonprofits. She emphasizes the importance of crafting engaging messages that convert social media followers into active donors. The discussion includes leveraging YouTube for lead generation, building email lists through trust and lead magnets, and mastering the S.C.A.L.E. method for online engagement. With a focus on nurturing relationships beyond social media, Adora provides valuable insights for nonprofits aiming to boost their fundraising strategies.