Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok, dive into the platform's evolving role in performance marketing. They discuss how TikTok is redefining advertising by merging entertainment with business outcomes. The duo highlights the importance of shifting focus from media metrics to genuine results, the significance of high-quality creative content, and the application of automation and AI tools in driving e-commerce success. Listeners gain actionable insights for leveraging TikTok's unique features effectively.
