
Aditya Birla
CEO of Aditya Birla Fashion, overseeing diverse fashion brands and retail formats in India
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May 7, 2024 • 14min
Aditya Birla Fashion has a new hack for growth. Except it could also destroy its business
Aditya Birla Fashion, CEO of a diverse Indian fashion retail giant, faces an identity crisis despite a wide brand portfolio. The company's