In a fascinating discussion, Aditya Birla Group, a leading Indian multinational conglomerate, dives into its ambitious entry into the jewelry retail market with its brand Indriya, backed by a ₹5000 crore investment. They explore the transformation of the industry shaped by organized retail and consumer trust. The conversation highlights the growing number of jewelry stores in malls, the challenges faced by new entrants, and innovative solutions like the 'carrot meter' to assure product quality and enhance customer confidence.