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Adi Ajayi
Founder and CEO of D'IYANU, an African-inspired fashion brand. She built a multimillion-dollar brand by bootstrapping, taking bold risks, and mastering Facebook ads.
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Aug 28, 2025
• 36min
How D'IYANU Built a Multimillion-Dollar Brand While Staying True to West African Roots
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Adi Ajayi, the passionate founder and CEO of D'IYANU, has built a multimillion-dollar fashion brand that celebrates West African culture. She shares her journey of combining vibrant prints with contemporary fashion while bootstrapping her business. Adi dives into how mastering Facebook ads skyrocketed her sales and transformed her marketing strategy. The conversation also touches on the transition from online to retail, family dynamics in business, and the challenge of maintaining authenticity while scaling. Adi’s insights inspire aspiring entrepreneurs to embrace their roots.
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