Adetutu Ladetong

Adetutu Ladetong, a creative entrepreneur and founder of WOLF Studios, shares her insights on the challenges African creators face in monetizing their content. She discusses why now is a pivotal moment for creators in Africa, with shifts in infrastructure and audience. Adetutu breaks down payment dynamics in Nigeria, what successful creators do differently, and the importance of global storytelling. She also highlights barriers posed by tech companies and advocates for local partnerships to enhance creator economies.