Adde Granberg
CTO / Chief Transformation Officer at Sveriges Television (SVT) who leads production and distribution innovation for public broadcasting in Sweden, emphasizing cloud, 5G, and audience-first standards (cited Vasaloppet drone/5G example).
Best podcasts with Adde Granberg
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11 snips
Sep 25, 2025 • 46min
WTF IS A MEDIA CTO TODAY?
Simon Farnsworth, CTO at ITV, and Adde Granberg, CTO at SVT, join the discussion on transforming public broadcasting. They emphasize the shift from merely 'doing' digital to 'being' digital, highlighting the cultural challenges faced by legacy broadcasters against tech giants. The duo explores how generative AI, cloud workflows, and 5G can revolutionize content production. They advocate for embracing platforms like YouTube and TikTok to connect with audiences, stressing the importance of a creator-first mindset and agile, software-driven production methods.
Jan 1, 2026 • 46min
REGIFTED: THE CTO PLAYBOOK FOR SURVIVING FRAGMENTATION
Simon Farnsworth, CTO at ITV, and Adde Granberg, CTO at Sveriges Television, discuss the transformation of public broadcasting in a digital-first world. They emphasize the shift from 'doing digital' to 'being digital,' highlighting the importance of cloud and AI in scaling production. The conversation reveals how outdated mindsets hinder broadcasting's evolution, advocating for collaboration with platforms like YouTube and TikTok. Both guests illustrate how innovative technologies, such as 5G and generative AI, can revolutionize content creation while reducing costs and environmental impact.
