Adam Winslow

Adam Winslow, Chief Marketing Officer for the Florida Everblades, shares how data-driven marketing strategies led to a remarkable 27% increase in game attendance. He discusses navigating the challenges posed by COVID-19 and emphasizes the importance of technology and personalization in engaging fans. Winslow reveals how small marketing experiments can lead to significant gains and the shift in marketing’s role from a support function to a revenue generator. He also highlights continuous investment in fan experiences and staying adaptable to tech changes.