In this discussion, Adam Wallace, an expert and author renowned for his insights into pricing power, shares his wealth of experience from the corporate world. He delves into how aligning pricing with perceived customer value can significantly boost profitability. Adam reveals the importance of understanding client behavior beyond feedback and the need to embody clients' aspirations. He also discusses the 80/20 Rule, how connection enhances the sales funnel, and practical strategies for raising prices without losing customer satisfaction.