Adam Terry

Founder and CEO of Cantrip (Cantrip Seltzer), a hemp/THC beverage brand that sells in retail and direct‑to‑consumer and uses CTV via Vibe.co for performance marketing.

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Oct 22, 2025 • 39min

Bonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First Strategy

Arthur Querou, CEO of Vibe.co, leads a cutting-edge CTV ad platform, while Adam Terry, founder of Cantrip Seltzer, crafts a unique THC beverage brand. They explore how Cantrip leverages Vibe.co to transform streaming TV into an effective acquisition channel. Discussion highlights include the importance of hyper-targeting for performance marketing and the nuances of advertising in regulated industries. They share insights on the challenges and successes of measuring ROAS and preview the future of AI-generated ads in personalized marketing.

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