Adam Singer

Adam Singer, VP of Marketing at AdQuick and creator of the Hot Takes blog, shares his insights on the troubling trend of 'blandification' in marketing. He argues that brands lose their identity by playing it safe and advocates for creativity and originality in branding. Singer discusses the challenges faced by CMOs today, the potential of AI in marketing, and reflects on what David Ogilvy would think of modern strategies. He also sheds light on the backlash against the American Eagle ad campaign and critiques the rebranding efforts of Cracker Barrel.