Adam Rogers

Tracing an arc from the earliest humans to our digitized, synthesized present and future - Adam Rogers shows the expansive human quest for the understanding, creation and use of color. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever. This journey has required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world. Adam Rogers is the author of Full Spectrum: How the Science of Color Made Us Modern and Proof: The Science of Booze. He is a deputy editor at Wired, and was a Knight Science Journalism fellow at MIT and a writer covering science and technology for Newsweek.

Uncover the truth behind expensive shampoo, the significance of color in our lives, and the complexities of color perception. Dive into the challenges and misconceptions of recycling, including what items should not be recycled. Explore the nuances of color description, psychological impacts of colors, and the shifting landscape of recycling practices in the U.S.

In this engaging discussion, Adam Rogers, a science writer for Wired and author of 'Full Spectrum: How the Science of Color Made Us Modern', unpacks the infamous viral dress that sparked a global color debate. He delves into why we perceive colors differently, exploring the psychology and science behind our visual experiences. The conversation traverses historical milestones, such as the architectural marvels of the 1893 World's Fair, and the evolution of the color wheel, revealing how color influences culture and identity.