Adam Rinella

Adam Rinella, Vice President of Real Estate & Development at Goop Kitchen, shares insights on the brand’s unique journey from a delivery-only concept to a robust dining experience. He discusses the innovative site prototypes, including ghost kitchens and flagship locations, crafted for optimal dining and delivery. Adam highlights the importance of high-quality ingredients, the balance of their indulgent gluten-free menu, and Gwyneth Paltrow's hands-on involvement in design and operations. Plans for expansion to New York and beyond reveal ambitious growth in major markets.