Adam O’Brien

Founding Marketer at Stackpack and co-host of The Don't Be a SaaS Podcast. A product marketer at his core, Adam previously ran solo ABM programs targeting nonprofit organizations.

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Jul 17, 2025 • 20min

How a Solo Marketer Built 80% of Pipeline With ABM and Zero Ads (with Adam O’Brien from Stackpack) | Ep. 187

In this engaging discussion, Adam O’Brien, Founding Marketer at Stackpack and co-host of The Don't Be a SaaS Podcast, shares his journey as a solo marketer in a competitive market. He reveals how he created 80% of the pipeline without ads, focusing on key data-driven strategies and personal engagement. Adam discusses the importance of narrowing target accounts, leveraging public data, and his innovative approach to hijacking trade shows. This conversation offers actionable insights for anyone looking to succeed in account-based marketing with limited resources.

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