Adam Mellott

Adam Mellott, an expert in Amazon DSP advertising, shares his insights on enhancing brand visibility using Amazon's Demand-Side Platform. He emphasizes the power of targeting specific audiences based on behaviors and purchase history, updated every 8 seconds. The discussion also covers the advantages of integrating DSP with existing PPC campaigns, leveraging Amazon's first-party data for broader outreach beyond the platform. Adam highlights custom audience strategies and the accessibility of DSP through agencies, making it a game-changer for brands looking to maximize their advertising impact.