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Adam Mellott

Expert in Amazon DSP advertising, providing insights on leveraging Amazon's platform for enhanced brand visibility and targeted audience engagement.

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May 2, 2024 • 44min

Getting Started with Amazon DSP: Key Differences from PPC

Adam Mellott, an expert in Amazon DSP advertising, shares his insights on enhancing brand visibility using Amazon's Demand-Side Platform. He emphasizes the power of targeting specific audiences based on behaviors and purchase history, updated every 8 seconds. The discussion also covers the advantages of integrating DSP with existing PPC campaigns, leveraging Amazon's first-party data for broader outreach beyond the platform. Adam highlights custom audience strategies and the accessibility of DSP through agencies, making it a game-changer for brands looking to maximize their advertising impact.