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Adam Mansfield
Salesforce Practice Leader at UpperEdge with deep experience in Salesforce licensing, negotiations, and renewals; guest expert on Dreamforce 2025, AELA, and AgentForce implications for customers.
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Oct 31, 2025
• 20min
Dreamforce 2025: Salesforce’s AI Push, AELA Explained, and What It Means for Your Renewals
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In this engaging discussion, Adam Mansfield, Salesforce Practice Leader at UpperEdge and expert in Salesforce negotiations, delves into the hot topics from Dreamforce 2025. He shares insights on the newly introduced Agentic Enterprise Licensing Agreement (AELA) and its potential risks. Adam emphasizes the importance of evaluating Salesforce’s new AI features while ensuring core products aren't neglected. He also provides strategic advice for upcoming renewals, urging customers to document usage and communicate clearly to protect their interests.
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