Adam Kennedy

PwC consumer markets finance leader focusing on business process improvement and finance effectiveness for Fortune 500 companies with an emphasis in retail, hospitality, and gaming. Provides consulting services on technology-driven finance transformation, end-to-end revenue stream management, merger integration support, financial analysis and reporting, risk management, and process improvement.

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Jun 12, 2025 • 29min

Finance transformation in the age of AI

Join Adam Kennedy, a consumer markets finance expert at PwC, and Edward Ponagai, a partner specializing in back office transformations, as they discuss the evolving landscape of finance amid AI advancements. They explore the concept of 'terminal value' and how finance functions are shifting from mere cost-cutting to creating value. Discover the transformative potential of agentic AI in finance workflows, the need for reskilling professionals, and strategic priorities CFOs must embrace for successful digital transformation.

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