In this discussion, Adam Huml, a marketing and design expert at Zichovec, shares insights into the innovative world of Czech craft brewing. He explores the brewery's daring approach, blending traditional methods with modern styles like hazy IPAs and pastry stouts. Adam delves into the use of experimental Czech hops, the impact of decoction techniques, and the significance of local ingredients. He also highlights the art of balancing historical brewing traditions with contemporary flavors, shedding light on how Zichovec is redefining Czech beer.