In this episode, we talk with Adam Greco, product evangelist of Amplitude, an advanced solution dedicated to data analysis. We discuss the future of AI in analytics, the transition from Universal Analytics to GA4, the capabilities of Amplitude, and career advice for digital analysts.

Adam Greco, digital analytics expert at Amplitude, discusses event-based analytics, overlapping data tools, and the importance of collaboration between marketing and data teams. He touches on interactive dashboards, warehouse native martech, and the need for practical yet effective strategies in the evolving martech landscape.