Adam Goldberg

Adam Goldberg, owner of Seracon, a Montreal-based candle manufacturer and former costume jewelry entrepreneur, shares his fascinating journey of reinvigorating a struggling business. He discusses the crucial lesson of never going into business with friends and reflects on his mistakes, like over-hiring and trying to be an absentee owner. Goldberg also emphasizes the significance of employee engagement and recounts how he introduced unique maple syrup candles to help carve out their brand story, showcasing the blend of heritage and innovation in his approach.