Adam Goff

Adam Goff, the senior vice president of strategy at 8 Rivers, shares his insights on clean technology commercialization. He discusses the critical role of policy in advancing carbon capture, particularly the 45Q tax credit. Goff delves into the evolution of 8 Rivers, focusing on their innovative clean hydrogen technology. He also highlights the unique challenges of the climate tech hardware sector, stressing the importance of systematic approaches and understanding market dynamics for effective innovation.

Adam Goff, Head of Strategy at 8 Rivers, discusses the challenges and opportunities in scaling carbon capture, as well as commercializing technologies in direct air capture and green hydrogen applications. They explore 8 Rivers' unique approach, achieving high carbon capture rates, leveraging common infrastructure, and reducing air pollution. They also discuss industry-wide expansion goals and the key to success through execution.