In this discussion, Adam Glazer, President of Partner Commerce and expert in B2B affiliate marketing, elaborates on the mechanics of setting up effective affiliate programs. He demystifies affiliate marketing, emphasizing its performance-driven nature. Adam highlights when SaaS companies should consider launching affiliate programs and shares common pitfalls to avoid. The conversation also dives into strategies for recruiting and supporting affiliates, and outlines best practices for scaling these programs to maximize growth. Tune in for valuable insights!