Adam Crandall

Senior private equity executive serving as Chief Revenue Officer at Adtronics, focused on accelerating growth, buy-and-build strategies, and building scalable go-to-market playbooks across a multi-company tech portfolio.

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Nov 18, 2025 • 49min

Adam Crandall - If You D0 80% of This, It Will Get You To Profitability

Adam Crandall, the Chief Revenue Officer at Adtronics, dives into the world of private equity and revenue growth strategies. He discusses the evolution from centralized to decentralized operating models, sharing insights on why adaptability is key for CROs. Adam emphasizes the importance of a one-page playbook for scalability and details how to balance varying priorities across multiple companies. He also offers advice on managing board dynamics effectively during strategic pivots, ensuring data-driven decision-making leads to profitability.

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