Adam Candela

Former Director of Digital Retail and Digital Marketing at Dunkin' Brands, with extensive experience in e-commerce and digital strategy across various companies.

Best podcasts with Adam Candela

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Mar 10, 2025 • 42min

Coffee, Convenience and Conversion: Reducing Friction on Mobile Ordering Apps with Adam Candela (ex-Dunkin', Staples)

Adam Candela, former Director of Digital Retail at Dunkin' Brands, shares insights on achieving frictionless digital experiences while maintaining profitability. He discusses how to balance user convenience with strategic friction points that can boost sales. The conversation digs into the challenges of mobile ordering technology, emphasizing the importance of understanding customer needs and fostering innovation through team collaboration. Adam also highlights the pitfalls of over-automation and the need for effective communication to enhance digital experiences.