Join Adam Boddison, Chief Executive of the Association for Project Management, as he reshapes the landscape of project management. He discusses the Golden Thread research and the need to reframe stereotypes, emphasizing the importance of people skills over processes. Adam dives into the role of effective sponsorship and how project managers can elevate their strategic importance in organizations. He also explores the societal benefits of successful projects and advocates for diversity and ESG principles as key to delivering impactful results.