Adam Blicher

Adam Blicher, a coach and author of 'Winning Words,' shares his expertise on communication in tennis coaching. He emphasizes the importance of building trust and respect to enhance player engagement. Adam discusses effective learning through external cues instead of internal ones, and the need for clear roles among players, coaches, and parents. He also addresses the normalization of nerves during competitions and suggests using focal points for refocusing. This insightful conversation highlights how open communication can help players unlock their full potential.