Kevin Kim, Head of Asia at Route Note, discusses K-pop fandom's role in driving tour success through fan engagement and merchandise. Serona Elton, a professor at the Frost School of Music, explains how digital sales have shifted focus to touring as the main income source, highlighting the need for massive production. Adam Behr, an expert on music structures, emphasizes how scarcity allows for higher ticket prices. Journalist Poppy Reid describes the economic benefits of megatours for local economies and the multiple revenue streams artists can explore post-tour.
