Adam B. Needles

Adam B. Needles, CEO of Annuitas and author of "The Chief Growth Officer's Handbook," shares his sharp insights on B2B go-to-market strategies. He argues that the current challenges in the B2B buying experience often stem from the CMO's role. Adam outlines the three essential components for an effective GTM blueprint: understanding the buyer's journey, identifying stakeholders, and knowing their content habits. He warns that no amount of AI can mask a flawed strategy, pushing for a more cohesive and buyer-centric approach in marketing.