Adam Anderson

Join Adam Anderson, CEO and co-founder of ThreatCat and a sales and cybersecurity expert, as he reveals the hidden pitfalls in Managed Service Provider sales processes. Discover why over 50% of deals fail and how emotional intelligence can be your secret weapon. Adam emphasizes the importance of truly understanding client needs over mere listening. He also discusses the advantages of disqualification as a strategy, and how refining your discovery techniques can lead to more successful sales outcomes.