Ada Li, Senior Consumer Goods Analyst for Asia Pacific at Bloomberg Intelligence, and Diana Rosero-Pena, North American Consumer Staples Analyst, explore the booming pet economy, forecasted to exceed $500 billion by 2030. They discuss the trend of pet owners upgrading food and embracing premium services, including healthcare and elderly care for pets. The conversation touches on spending patterns, the rise of e-commerce in pet care, and emerging wellness trends, while highlighting the cultural shifts driving these changes.