Abhishek Ganguly

Former managing director of a major athleisure brand in India who is now starting his own venture.

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Sep 18, 2024 • 28min

A new Indian startup is ditching the sportswear playbook to score a Puma-sized win

Abhishek Ganguly, former managing director of Puma in India, is now the founder of Agilitas Sports, aiming to revolutionize the sportswear industry. Along with co-founders Atul Bajaj and Amit Prabhu, he discusses the innovative strategy of acquiring India’s largest sportswear maker, Mochiko shoes. Rather than only launching a new brand, they control manufacturing to boost margins in a competitive market. This bold move challenges industry norms and presents a new model for success in the traditionally fragmented sportswear landscape.

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