Abby Kearns

Abby Kearns, CTO at Alembic, dives into the fascinating world of AI in marketing. She discusses how data science can illuminate marketing spend and tie it directly to revenue, enhancing decision-making. The conversation explores innovative strategies for analyzing buyer journeys and the integration of large language models in campaign insights. Abby also highlights the importance of open source AI for data security and the competitive edge it offers, showcasing how small companies can leverage advanced tech to tackle challenges faced by larger enterprises.