Join Abba Newbery, CMO at Habito, Jasper Martens, CMO at PensionBee, and Will Jones, Head of Design at 11:FS as they explore what truly defines a finance brand. They discuss the delicate balance of building trust while avoiding corporate coldness. Hear about innovative campaigns that leverage humor and empathy, the idea of a 'minimum lovable brand,' and the art of navigating rebranding while keeping customer connections intact. The trio emphasizes the necessity of authenticity and a strong brand purpose in the competitive fintech landscape.
